2-bed apartment · Arroios
Almeida Imobiliária
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The neutral supply layer for AI real estate
Real estate,readable by AI.
When someone asks their AI assistant to find a home, it can't read European property today — 87%1 of the portals we audited are invisible or blocked to AI. Placy licenses listings directly from agencies and serves them to every AI assistant through one open, neutral rail. Buyers find you inside ChatGPT. You keep the client.
Find a 2-bed in Lisbon under €400k near a metro stop
querying placy rail · search_listings
2 live matches near a metro stop — both licensed direct from the listing agency, both available today. Want to request a viewing?
2-bed apartment · Alvalade
Silva & Costa Imobiliária
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Lead Almeida Imobiliária · source: ChatGPT
¹ Audited by Placy, 2026.
The shift
The web changed.
More than half of all web traffic is now automated. A fast-growing slice is AI acting for a real person doing a real task — like house hunting. That person expects an answer. Today, for European property, they don't get one.
- 57.5%2 of HTML traffic is bots
- >15x3 growth in agentic AI traffic in 2025
- 82%4 of US adults already use AI for housing info
² Cloudflare Radar, Jun 2026. ³ Cloudflare, 2025. ⁴ Realtor.com Research, Aug 2025 — the US leading indicator; no Europe-wide equivalent exists yet.
The problem
AI is blind to European real estate.
The listings mostly exist and are mostly good — locked behind bot-walls and JavaScript that a non-rendering AI agent can't get through. It's not a data problem. Being the gatekeeper is the portals' business.
- blocked
- js-walled
- blocked
- readable
- js-walled
- blocked
- js-walled
- blocked
- js-walled
- blocked
- readable
- js-walled
- blocked
- js-walled
- blocked
- js-walled
- blocked
- js-walled
- readable
- blocked
- js-walled
- blocked
- js-walled
- blocked
- js-walled
- blocked
- readable
- js-walled
- blocked
- js-walled
- 87%5 invisible or blocked to AI
- ~47%5 live-blocked by a bot-wall (14/30)
- 3 of 885 portals worldwide use a proper listing schema
⁵ Audited by Placy, 2026.
Not a portal. Not a scraper. Every listing licensed and opt-in.
The twist
Demand arrived — through the wrong door.
Europe's biggest portals have already proven the demand is real. Each answered it alone.
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Idealista
Launched its own app inside ChatGPT — Spain, Italy and Portugal's market leader, in a single assistant.
Mar 13, 2026
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Hemnet
Sweden's #1 portal shipped AI conversational search on its own platform.
Jun 17, 2026
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Rightmove
The UK leader is re-platforming property search on Google Gemini and Vertex AI.
2026
Every one is a private, single-source deal that keeps the buyer in the portal's own widget — pre-empting the open web instead of opening it.
Sources: idealista newsroom, Mar 2026 · Hemnet Group, Jun 2026 · Google Cloud blog, 2026.
The contest
The layer is being built. The only question is who owns it.
Placy is the open, neutral answer — licensed at the source, agent-direct, served to every AI platform through one rail. Before the walls set.
Opens a short prefilled email — agency name, markets, listing count. No forms.
The rail
How it works, in one diagram.
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Agencies / networks
connect once — CRM, feed, API or CSV
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Placy
- License, agent-direct
- One open standard
- Dedupe + enrich + live status
- Serve via MCP
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- ChatGPT
- Gemini
- Claude
- Perplexity
qualified lead, attributed
Everyone wins
AI finds and filters. A human confirms.You keep the client.
AI finds and filters
Budget, area, beds, must-haves — settled in conversation before anyone picks up the phone. Fewer, better enquiries.
A human confirms
Property is a high-value, regulated, once-in-a-decade decision. The viewing, the negotiation, the close — those stay human.6
The agency keeps the client
…and gets a qualified, high-intent lead — attributed to the AI assistant that sent it. The relationship-of-record stays with you.
Placy is the rail in between.
⁶ 44% would pay extra for a human to verify an AI housing decision — Cotality, 2026. A four-country leading indicator, not a Europe-wide figure.
Two doors
Two doors, one rail.
For agencies & networks
Your listings inside every AI assistant — and the lead comes back to you.
- One connection — your CRM, an existing feed, our sync API, or CSV. Nothing per-platform.
- The relationship-of-record stays with you. Every lead lands attributed.
- Licensed and opt-in, per listing. You decide what's syndicated.
For AI platforms
One integration beats fifty portal deals and anything you could scrape.
- A query-able MCP rail — search, listing detail and lead handoff, in-conversation.
- Canonical, deduplicated listings with live status. No stale data, no double-counting.
- Provenance on every record — licensed at the source, safe to surface.
FAQ
Questions, answered.
What is Placy, in one sentence?
The neutral, licensed supply rail that makes European real-estate listings readable to AI assistants — sourced directly from the agencies that hold them, served to every AI platform through one open standard.
Is Placy a property portal or a search site for buyers?
No. We don't compete with agencies for the buyer. We make listings findable inside the AI assistants people already use, and we route the qualified lead back to the agency. The agency keeps the client and the deal.
Does Placy scrape listings?
No. Every listing is licensed and opt-in, sourced directly from the agency. That's the whole point — structured, licensed and live beats scraped, stale and unauthorized.
Does the transaction happen inside the AI?
No — deliberately. Property is a high-value, regulated, once-in-a-decade decision, so Placy is scoped to discovery and qualified-lead handoff. AI finds and filters. A human confirms.
Who is Placy for?
Two sides of one market — agencies and networks that want their listings found by every AI assistant, and AI platforms that need real, live, licensed European property inventory through one integration.
The supply layer is being built right now.Get on it before the walls set.
Each button opens a short prefilled email to hello@placy.com. No forms, no gate.