How Placy works
Listings licensed at the source, published as one open standard, served to every AI assistant through one open, neutral rail — and the qualified lead comes back to you.
Each button opens a short prefilled email to hello@placy.com. No forms, no gate.
Agencies / networks
hold the mandate
Placy
the neutral supply layer
AI platforms
the demand surface
qualified lead, attributed
AI finds and filters. A human confirms. You keep the client.
Step 1
Placy licenses listings directly from the agency that holds the mandate — never scraped from a portal. The agency has the right to authorize redistribution, so every listing is licensed at the source: authorized from the moment it exists, never dependent on a portal's database right.
Every listing is opt-in
Step 2
Every property maps to one clean, machine-readable contract — built on schema.org RealEstateListing plus Residence, Apartment, and House types, GeoCoordinates, Offer for price, floorSize, numberOfRooms, bedrooms, bathrooms, and energy rating. The vocabulary the industry never had. Placy defines it and publishes it as one open standard.
There is no common contract for a European property. Now there is.
| @type | RealEstateListing |
|---|---|
| about | Apartment | House |
| geo | GeoCoordinates |
| offers.price | Offer |
| floorSize | m² |
| numberOfRooms | rooms · beds · baths |
| energyRating | A–G |
| status | live |
¹ Portals using the schema.org RealEstateListing type. Audited by Placy, 2026.
Step 3
The same flat is often listed by five agencies across five portals. Placy mints a canonical property ID — fuzzy-matched on address, geocode, unit, floor area, and agency reference — and clusters the duplicates into one entity, with each agency exposed as an offer. Objectively cleaner than anything scraped.
canonical ID
1 property · 5 offers
Step 4
Specialized models clean, categorize, and extract structured attributes from messy multilingual agent prose — and from brochure images and PDFs, because vision and OCR are mandatory in real estate. Lifestyle tags and latent attributes are inferred, not hand-typed. Structured, enriched, and deduped is what makes the data usable.
Step 5
A real-estate status state-machine replaces retail's stock count. Price and status changes push as first-class incremental events — webhooks, at a target ≤15-minute cadence. Showing a sold listing destroys trust instantly, so a fast live status pipeline is non-negotiable — and itself a selling point against stale portals.
reversible
Step 6
An MCP server and registry is the endpoint AI platforms call — not a website we hope they crawl. Query-able, not crawl-able. One integration lights up every current and future AI surface. Placy also serves /agents.md and /llms.txt at the marketplace level.
Step 7
Lawful-basis hygiene, verified provenance on every listing, and verified-agent identity via Web Bot Auth — the open standard supported by Cloudflare, AWS, and DataDome — to admit good agents and block scrapers. Governance is the compliance story and the precondition agencies require before handing over data. Provenance is a feature, not overhead. Credit-scoring use is firewalled — the one real EU AI Act high-risk trigger.
Both sides
Questions
The neutral, licensed supply rail that makes European real-estate listings readable to AI assistants — sourced directly from the agencies that hold them, served to every AI platform through one open standard.
No. We don't compete with agencies for the buyer. We make listings findable inside the AI assistants people already use, and we route the qualified lead back to the agency. The agency keeps the client and the deal.
No. Every listing is licensed and opt-in, sourced directly from the agency. That's the whole point — structured, licensed, and live beats scraped, stale, and unauthorized.
No — and deliberately so. Property is a high-value, regulated, once-in-a-decade decision. Placy is scoped to discovery and qualified-lead handoff. AI finds and filters. A human confirms. That's what people actually want: 44%2 would pay extra for a human to verify an AI housing decision.
² Cotality, 2026. Four-country survey including the UK — the leading indicator, not a Europe figure.
Each button opens a short prefilled email to hello@placy.com. No forms, no gate.