Placy

For agencies and networks

List once.Found by every AI.

Buyers are starting their search inside ChatGPT and Gemini. Placy puts your listings there — and sends the lead straight back to you. You keep the client, the data, and the deal.

Rails that send you leads — never a portal that owns your buyer.

Get your listings AI-ready See how it works

Opens a short prefilled email — agency name, markets, listing count. No forms, no gate.

Find a two-bed apartment near a good school in Lisbon, under €400k.

Found 3 matches from licensed agencies. The closest fit:

T2 apartment · Campo de Ourique

€385,000 · 2 bed · 74 m² · 4th floor, lift

Listed by Atlântico Imobiliária Request a viewing

Lead your agency · source: ChatGPT · budget + area pre-qualified

A simulated exchange: a buyer asks an AI assistant for a home, the assistant surfaces a licensed listing, and the qualified lead — source and criteria attached — routes back to the listing agency.

The first question, answered first

You keep the client.

Placy is rails that send you leads — never a portal that owns your buyer. The relationship-of-record stays with you. Your data stays yours, in your CRM. And every AI-sourced lead lands attributed to the assistant that sent it, so you know exactly where demand comes from.

Portals are answering AI with private widgets that keep the buyer inside their interface. Placy does the opposite: it routes the human to you.

  • Relationship-of-record stays with you
  • Your data, your CRM — nothing leaves your control
  • Attribution on every lead

What you get

Five reasons to plug in

The promise

You keep the client.

Rails that send you leads — never a portal that owns your buyer. Relationship-of-record stays with you, on every lead, in every market.

Reach

One integration, every AI surface

Connect your CRM or feed once. Your listings appear across ChatGPT, Gemini, Claude, Perplexity — and every future assistant. No per-platform feed engineering, ever.

  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • + what ships next

Lead quality

Higher-intent leads

AI-referred seekers arrive pre-qualified — budget, area, and bedrooms already filtered in conversation — and attributed to the assistant that sent them. Fewer, better enquiries.

−23% / +41% bounce / visit length, AI-referred visitors — full context below1

Independence

Go direct, skip the toll

You hold the mandate — you have the right to be found. Placy is how you reach AI demand directly, without the aggregator in the middle taking the margin.

Legal safety

Licensed & opt-in

Authorized from the moment it exists

Every listing is opt-in, per listing. Provenance is tracked end to end, and lawful-basis hygiene is built into the platform. Licensed at the source — nothing scraped, nothing grey.

¹ Adobe Analytics, cross-vertical — the leading indicator for Europe, not a Europe number.

Ready when you are. Get your listings AI-ready

Opens a short prefilled email — no forms, no gate.

Onboarding

Connect once. Nothing per-platform.

No feed engineering, no per-assistant work, no migration. Here is the whole job.

  1. Connect

    Plug in whatever you already run — your CRM, an existing feed, our sync API, or a CSV.

    • CRM
    • Feed
    • Sync API
    • CSV

  2. Choose

    Opt-in is per listing. You decide what's syndicated — and you can change it any time.

  3. Receive

    AI-attributed leads land in your dashboard or CRM, tagged with which assistant drove them.

Three onboarding steps: connect a CRM, feed, API or CSV; choose which listings to opt in; receive AI-attributed leads in your own dashboard or CRM.

The demand is real

Buyers already ask AI first

  • 82%2 of US adults use AI for housing-market info
  • −23%3 bounce rate for AI-referred visitors
  • +41%3 longer visits from AI-referred visitors

² Realtor.com Research, Aug 2025. ³ Adobe Analytics, cross-vertical. US and cross-vertical figures — the leading indicator for Europe, not a Europe number.

Questions agencies ask

The questions we get from agencies

Skeptical about the strategy? Read why Placy

Will this cut me out or let the AI steal my client?

The opposite. Placy is rails that send you leads — never a portal that owns your buyer. Your relationship-of-record and your data stay with you, and every AI-sourced lead lands attributed to you.

What do I have to do to get on it?

Connect once — via your CRM, an existing feed, our sync API, or CSV. No per-platform work. You list once and appear across ChatGPT, Gemini, Claude, Perplexity, and every future AI surface.

Why not just wait for the portals to do this?

Portals are building private AI deals that keep them as the toll-booth and route the buyer through their widget. Going agent-direct with Placy is how you reach AI demand without paying the aggregator — and you have the right to, because you hold the listing mandate.

Are the leads any good?

AI-referred seekers arrive pre-qualified — budget, area, and requirements already filtered in conversation — so you get fewer, higher-intent enquiries. (Cross-vertical data shows AI-referred visitors bounce 23% less and stay 41% longer.)

Is this legal? What about data rights?

Yes. Because we license directly from the agency that holds the mandate, the supply is authorized from the moment it exists and never depends on a portal's database right. Every listing is opt-in, provenance is tracked, and lawful-basis hygiene is built into the platform.

Get your listings AI-ready.One connection. Every AI assistant. The lead comes back to you.

Get your listings AI-ready See how it works

Opens a short prefilled email — agency name, markets, listing count. No forms.